Nicolas is a genuine passionate about innovation and disruption. He is a motivational speaker about change, marketing and digital business transformation. His backpack comes from 19 years of professional experienceincluding 3 years as Customer Intelligence & Marketing Director and 4 yearsas Head of Digital & Social for all Volkswagen Group brands in Belgium. In 2015,Nicolas founded The Name of the Game, an outcome driven consultancy agency in strategy, innovation and marketing operations. The Name of the Game acts as a neutral incubator, facilitator and catalyst for marketing transformation projects, operating within the company’s organisation and across departments and geographical borders. At The Name of the Game, Nicolas developed the Marketing Transformation Model, aunique methodology to optimise marketing operations and processes.